Rihanna reveals concept for ‘Rude Boy’ video

Rihanna recently opened up about what fans can expect from her forthcoming music video, ‘Rude Boy’. Whilst people speculated that it would be similar to her other raunchy videos for the previous “Rated R” singles, the singer herself assured fans it will be different. She told Carson Daly on his Amp Radio show:

“It’s completely different from any other video I’ve shot before. A lot of my videos are really dark and edgy and tough. ‘Rude Boy’ is more playing along the lines from my roots. We used a lot of color, but also the costumes were very Jamaican dance-hall queen type.” 

The video is directed by Melina Matsoukas (the Hard director) and reportedly will be premiered in early February.

This article is courtesy of Ultimate Rihanna.